Home China Ethnic costumes in high demand in SW China’s Yunnan

Ethnic costumes in high demand in SW China’s Yunnan

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At an embroidery workshop covering nearly 3,000 square meters, over 100 embroidery machines are neatly lined up, producing exquisite embroidered fabrics with vibrant colors and elegant styles depicting flowers, birds, fish, and insects.

The workshop belongs to Wenshan Yufurong Ethnic Embroidery Co., Ltd., the largest computerized embroidery enterprise in southwest China’s Yunnan Province. Workers and machines are busy fulfilling orders for the upcoming Spring Festival, or Chinese New Year.

Wenshan Zhuang and Miao Autonomous Prefecture of Yunnan Province is home to 11 ethnic groups, each with a rich ethnic culture and unique traditional costumes. The demand for ethnic clothing peaks before the Spring Festival, leading to a significant increase in sales.

Wenshan Yufurong Ethnic Embroidery Co., Ltd. specializes in producing embroidery pieces and handiworks of the Zhuang, Miao, Yi, and other ethnic groups, and has introduced over 10 series and a wide range of embroidery products to the market. These products have been exported to countries like Vietnam, Laos, Thailand, and the United States.

According to Li Mingyao, general manager of the company, the company is ramping up production of over 10 styles of clothing, including wedding dresses and suits that combine ethnic and trendy elements.

“As the Spring Festival draws near, ethnic costumes are in high demand, and our workshop is operating at full throttle. We’re even planning a fashion show featuring ethnic clothing to unveil our latest embroidery creations and showcase rich ethnic culture,” said Li.

The ethnic clothing industry innovation park in Maguan county of Wenshan is a hub of shops offering a diverse range of vibrant and uniquely styled ethnic clothing. Here, ethnic costumes are sold online and exported to regions such as Guizhou, Hunan, and Sichuan provinces, as well as countries like Vietnam, Laos, and Thailand.

Currently, there are over 400 self-employed businesses and companies engaged in producing and selling ethnic clothing in Maguan county, generating an output value exceeding 100 million yuan (about $13.8 million) in 2024.